TikTok is introducing a updated setting that enables them to reduce the quantity of AI-created media appearing in their streams. This move comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread rollout. This shift aligns with a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising channels on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a term for inferior, bulk-generated content that is often illogical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to provide users the power to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its app labeled as AI-generated. Overall, more than 100 mn pieces of content are added to the service every day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they see by using the “manage topic” option in the application and selecting the AI content topic. Other topics that can already be adjusted under the tool include current affairs, style, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines mandate users to tag lifelike AI-made content, and it prohibits malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
Additionally, the service will now attach an artificially created tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2 million educational fund for professionals and groups to produce informative material about ethical AI use. This project will assist charitable organizations dedicated to teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, during discussion over plans to make redundant numerous content moderators in the United Kingdom. TikTok is planning to reduce hundreds of positions in its user protection department in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would continue to be important, but automated tools can shield workers by eliminating the most distressing content ahead of it gets reviewed by people. The platform reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a lot of the machine support is really helping us work at speed.”
