How Covert Filming Uncovered a £28m Holiday Ownership Scheme

It has been described as one of the largest deceptions of its nature in the UK.

A total of 14 people have been found guilty for their part in a £28 million scheme to defraud over 3,500 timeshare investors.

The targets were eager to get out of decades-old timeshare contracts and went looking for assistance.

A large number were aged between 60 and 80. In excess of 500 of them lost in excess of £10,000, and one handed over in excess of £80,000.

Those targeted were faced high-pressure sales meetings lasting up to six hours. They were financially worse off, possessing useless fake "points" and still trapped in costly timeshare contracts they frequently were unable to use.

The Firm Central to the Fraud

The firm at the heart of the scam was the timeshare resale company. They accepted people's money to support the owners' opulent lifestyle of prestigious schooling, millionaire mansions and exclusive air travel.

The man at the helm of the company, Mark Rowe, was given a 90-month sentence in January for conspiracy to defraud.

Recently, his partner Nicola was one of the final three to hear their sentences.

She received a 24-month suspended prison term at the London court after confessing to money laundering.

This has been a extended wait and signifies a huge win for the victims who came forward, the authorities and prosecutors.

How the Inquiry Began

I first heard about the company was in the mid-2016. The role involved in the research department of a news organization, making documentary programmes.

A acquaintance pointed out that his parent had assumed the ownership of a timeshare apartment in Spain and, after long-term use, had commenced searching to get out of the contract.

It's worth mentioning how popular holiday ownership had evolved with UK travelers in the eighties and nineties.

Vacation properties allowed people to access the equivalent unit each season, or trade their time slots with other owners who had properties in other resorts. Approximately 600,000 holiday enthusiasts took up that option.

The early surge was linked to a many reports about rip-off merchants mis-selling units. They were regularly featured on consumer TV programmes.

The common timeshare contract locked buyers for many years.

By 2016, those owners who had used their guaranteed place in the resort for 20 or 30 years were advancing in years, and many were looking to say farewell to their vacation investments.

Several had declining mobility and were unable to visit their units. Some just felt they'd enjoyed sufficient use from them. And some had died, in frequent situations passing on their loved ones to assume the contracts - including their regular contributions and maintenance fees.

The Covert Probe Unfolds

And that's where the relative had been placed. She browsed the internet for solutions and discovered the organization, a business whose online presence assured to get her out of her contract.

Yet, having made a payment and arranged an appointment with them, her family became suspicious.

Further research showed hundreds of people reporting they had paid money and received no benefit in return. In fact, they had suffered financially. Substantial amounts.

The reporting group commenced probing what was going on. It was rapidly apparent that there were some shady characters operating in the holiday ownership market.

One lawyer had numerous client reports waiting to sue SMT.

The team interviewed people who had engaged the company and they collectively described identical situations. They thought the firm would buy their property from them but when they went to a consultation (for which they submitted funds initially) they were advised there was no market for their property.

Instead, they were pushed - in fact coerced - to invest additional funds investing in "Monster Rewards", linked to the outfit's parent company, the parent organization.

The nature of these rewards was not exactly clear. They seemed similar to a type of exchange medium, offering discount travel and amenities and shopping deals.

And they were reportedly "tradable" with fellow investors, eventually.

Committing funds immediately would result in an eventual payoff that would offset SMT's fees and leave the property owner with a gain, released finally from their troublesome agreement.

An unbelievable offer? Indeed, it was.

A 'Deceptive Scam'

Assuming these reports were correct, this was a major deception.

It's what is called a "misleading sales."

Someone - here the company - "baits" the client by advertising a defined offering and then state it cannot be provided, pushing the client towards an alternative, lesser offering.

That's illegal. Equipped with all the testimony we had collected, we presented the rationale to secretly film one of the firm's consultations.

Such an operation demands dedication, work, and clear arguments for why this is the exclusive approach to obtain the evidence required to demonstrate illegal activity.

With approval secured, our limited crew set up a meeting with one of the organization's staff in Stratford-Upon-Avon.

Posing as a member of the public aiming to help his mother free from her timeshare contract|holiday ownership agreement

Anne Davis
Anne Davis

A tech analyst with over a decade of experience in digital transformation and emerging technologies, passionate about demystifying complex tech trends.